ZIGG

ZIGG was a social platform that helped manage communities by building online social layers over offline events. I founded the company and led both the product and engineering.

What I built

• Founded and led the company — product vision, hiring, engineering, and go-to-market
• Hired and managed a team of 3 technical and 3 business interns
• Built Android, iOS, and progressive web apps using Flutter — user auth, push notifications, event organization, real-time messaging
• Programmed the backend RESTful server in Go with CRUD operations against MongoDB
• Designed the database schema for fast retrieval and quick iteration cycles
• Set up an nginx load balancer to distribute traffic across server instances
• Containerized the backend with Docker and deployed on DigitalOcean
• Presented the product at Manipal Entrepreneurship Summit 2022
• Participated in Y Combinator Startup School

Tech Stack

• Flutter
• Dart
• Go
• MongoDB
• Firebase
• Docker
• DigitalOcean
• Linux
• REST
• Android
• iOS

What I would have done differently

1. I would not have started with a mobile app. The era of using the app stores for distribution is over. The average number of apps a person installs a month is zero.
2. Time-to-value: I would have provided value and solved user’s problems before they signed up for the app.
3. I should have started ZIGG as an aggregator of WhatsApp groups focused around offline hobbies.
4. Created a single player tool (a personal CRM) before the multiplayer network.

Artifacts

ZIGG Instagram