BananaFone is a product management case study covering the full product lifecycle from discovery to growth.
Product Discovery
- Quantitative and qualitative research
- Primary and secondary research — Research Document
- Opportunity identification
- Prototyping
- Design thinking
- User interviews — Interview Board
Strategy
- Vision, strategy, and roadmap — Strategy Document
- OKRs and strategic alignment
Development
- Backlog management and user stories — Development Document
- Agile delivery
- MVP scoping
- Usability testing
Launch
- Product-market fit analysis — Launch Document
- Go-to-market strategy
- Pricing and KPIs
Iteration
- Data-driven iteration — Voice of Customer + Data
- A/B and multivariate testing
- Optimization and enhancement
Growth
- Product lifecycle management
- Growth levers and PLG
- Retention and churn management